Managing and replicating large, growing files in near real time is quickly becoming a crucial challenge in modern media workflows. Today's audiences expect to stay close to the action—no matter where it unfolds—pushing production teams to capture and share content on the fly, across vast distances. In this exclusive interview, hosted by Arcitecta, CTO Jason Lohrey and Dell Technologies Business Development Manager for Media & Entertainment, Alex Timbs, delve into how Mediaflux Real-Time tackles this emerging need head-on, all while leveraging Dell's proven storage infrastructure.

Slaying the Growing File Monster

That's the question Jason got asked repeatedly—and the answer is now a resounding yes. Media pros have been wrestling forever with duct-tape solutions to replicate or stream live footage as it's being recorded. The result? Cumbersome codecs, specialised hardware, or half-baked manual scripts that always seem to fail when the stakes are highest.

Enter Mediaflux Real-Time. Think of it as a universal file system that lets you replicate data—every creation, rename, or edit—in real time. No specialised hardware. No proprietary codecs. No more expensive flights just to huddle editors in one place.

The Dell Factor: PowerScale as Your Supercharged Engine

Of course, no revolution happens without serious horsepower under the hood. That's where Dell PowerScale steps in. Alex points out Dell's rock-solid storage pedigree, with thousands of installations worldwide and a proven track record in high-stakes industries like media, finance, and research.

"PowerScale scales from a small, edge-friendly setup to a cluster with hundreds of petabytes—without a hiccup," Alex says.

It's basically the LEGO of storage. Start tiny, then scale on demand. And thanks to Mediaflux Real-Time's replication layer, you can stitch these clusters across continents into one seamless ecosystem.

Why This Matters for Live Production

1. No More Localised Bottlenecks

   Gone are the days of shipping editors around the world (and racking up travel bills) just to get them near the content. Now, footage acquired on one continent can be streamed—while it's still growing—to editors on another.

2. Faster Turnarounds

   Turning raw clips into highlight reels or broadcast-ready segments is practically immediate. Even if your production site is a thousand miles away, your team can start cutting footage the second the camera starts rolling.

3. Real-Time Collaboration

   Multiple teams can jump into the same assets at once. When your star editor in London finishes colour-correcting, your VFX team in Los Angeles can pick it up immediately—no tedious handoffs required.

   "You can be just a few hundred milliseconds behind, and that's close enough to real time for almost any workflow," Jason says.

A Tech Built for Speed—And Adaptability

It's easy to pigeonhole Mediaflux Real-Time as the next big thing for live sports or massive outside broadcasts. But the implications run deeper:

• Research Labs: Stream sensor data instantly across multiple sites.
• Pharma: Synchronise massive datasets in real time for drug discovery.
• Finance: Make sure trading algorithms and analytics have the most up-to-date info—always.

Wherever massive volumes of data need to keep flowing, Mediaflux Real-Time plus Dell storage can handle it.

The AI (and Future) Angle

As AI becomes increasingly indispensable for media (think auto-tagging, speech-to-text, real-time editing suggestions), real-time data access will be everything. Alex believes AI is "democratising content creation", making it cheaper and easier to spin up new ideas. Combine that with near-instant data replication, and your production pipeline becomes a creative playground without the usual friction.

See It Live at NAB

Want to judge for yourself? Arcitecta is bringing Mediaflux Real-Time to NAB in Las Vegas this April 6-9. You'll see firsthand how a few hundred milliseconds can mean the difference between an outdated workflow and a high-octane production pipeline.

Dive Deeper: Download the Solution Brief

Get the full technical rundown of how Mediaflux Real-Time merges seamlessly with Dell PowerScale—complete with advanced transfer protocols, multi-site syncing, security features, and more.