The Urgency of Real-Time Recovery

In Part 1, we established why traditional backup strategies are no longer enough in today’s cyber threat landscape. With businesses facing 40 cyber incidents annually and recovery times stretching beyond 7 months, IT leaders need a radically faster approach. Enter real-time data resilience—a strategy designed to ensure organisations experience zero data loss and near-instant recovery.

The Shift from Backup to Continuous Data Protection

For decades, backup solutions relied on periodic snapshots and incremental backups. While these were effective in a slower, more predictable IT environment, they are no match for the real-time nature of today’s data-driven world. Cybercriminals know this—and ransomware attacks exploit these gaps in protection.

According to DCIG’s Report on Cyberattacks and Ransomware, the primary challenge organizations face is that traditional backups:

• Leave recovery gaps between snapshots, allowing ransomware to spread undetected.

• Require long restoration times, causing businesses to remain offline for days or weeks.

• Depend on IT teams for execution, delaying recovery further.

The solution? Continuous data availability with Mediaflux Point-in-Time.

How Mediaflux Point-in-Time Works

Mediaflux Point-in-Time eliminates the limitations of traditional backup by actively recording every file change in real-time. Instead of relying on scheduled snapshots, every change is continuously captured, making it possible to instantly revert to any previous version of a file or system state.

Key Advantages:

• Instant rollback from ransomware attacks – No negotiations. No ransom paid. Simply rewind to a clean state.

• Self-service recovery – Employees can restore lost or corrupted files instantly without IT intervention.

• No downtime – Business operations continue uninterrupted, even in the face of cyber threats or accidental deletions.

• Scalability – Designed to handle petabytes of data and billions of files without performance degradation.

Future-Proofing Your Business Against Cyber Threats

The role of data resilience is no longer just about recovery—it is about ensuring seamless continuity, even in the face of disruption. The ability to instantly restore operations without compromise will define the organisations that lead in an era of escalating cyber threats.
A world where businesses are no longer held hostage by ransomware, system failures, or human error is not theoretical. The technology exists. The approach is clear. What remains is the choice to embrace it.