Meet Bob Murphy, our new VP of marketing


Recently we talked with Bob Murphy, our newest team member and VP of marketing, to find out what excites him about working at Arcitecta.

Bob, could you introduce yourself and describe your role?

Hi, I’m Bob Murphy, the Vice President of Marketing at Arcitecta. As I see it, my role is to find customers that have problems our technology can solve. It doesn’t matter what the problem is, if it’s to do with data, my job is to show them how Arcitecta offers solutions. I’m always talking to people in across varied industries—life sciences, defence, media and entertainment, and research. Data challenges are common across all these industries, and I’m excited to show how Mediaflux can help.

How did you originally cross paths with Arcitecta? And why did you make the choice to join our team?

I first ran into Arcitecta when I was at another company doing similar work. I was working at General Atomics in San Diego, and we had a product called Nirvana which we were pitching to a potential customer. We realised pretty early on that we were unable to meet the customer’s scale and performance requirements. At this point, I knew of Arcitecta, and I knew Arcitecta could solve this customer's problem. So, I called up Arcitecta, reaching Graham Beasley here in the United States. Graham and I go way back to Silicon Graphics days, and he really appreciated me reaching out and giving Arcitecta the opportunity to solve this customer's problem. We kept in contact, and I helped Graham out on a temporary basis a couple of years ago. I bumped into Graham again at the Supercomputing 22 conference and heard Arcitecta was interested in getting more visibility for the company from a marketing point of view. I joined Arcitecta just this year as a result.

Can you tell us a bit about your professional background? Is there anything from your personal experience you would like to share that would interest our customers and partners?

Well, I'm lucky enough to have worked for the best companies in I.T. over the years, from Silicon Graphics to Hewlett-Packard to IBM. Over time, I saw customer worries change from computing to data. When I ask people, ‘if your data centre catches fire, what's the one thing you would save?’ It's almost always the storage, or the data. Those computers can be replaced, but their data can't. I saw that trend and I jumped on it and I’ve been happy ever since. Knowing I help provide solutions that address our customer’s number one concern is something I just find rewarding.

What excites you most about working with Arcitecta and Mediaflux?

All these cool people in Australia. I’m slowly learning how to speak Australian, outside of shrimps and barbies. Joking aside, what excites me most about working with Arcitecta is that Arcitecta is different than just about every other IT company on so many levels. It’s different from its technology and it’s different from how it develops the technology. We do things from what we say are first principles. Arcitecta has developed all their own protocols and database, and continue to develop from the ground up. We do all this because, just referring back to my previous experience, the biggest point of failure for these types of products is that they don't scale, or they don't operate in a performant manner. The technology started out in the nineties and moved into the 2000's when the amount of data, and the number of files, that was being stored were relatively manageable. Numbering around the millions or so. Today, stored files number in the billions and hundreds of billions, and that's where people's challenges are. The technology that was developed back then just can't keep up. A lot of people are trying to use existing databases, or existing protocols off the shelf to make their products work, and they simply don't scale. And that's what makes Arcitecta so different and successful. Arcitecta is also different in their business model. The company has deliberately decided to grow organically, to not take external investments and to not deal with the drama that is involved with that. So, it’s very profitable and very deliberate in its growth. Those are the key things that excite me about the company. Arcitecta approaches technology and customer problems differently while also growing without venture capitalist investment and all the drama that comes with that.

What customer challenges are you most excited about solving?

Actually, I'm excited about the types of customers that are engaging with us. We deal with the most interesting customers, and the most interesting challenges that they face. These are organisations that are curing cancer, that are safeguarding our freedom, that are storing civilisation's records for centuries to come. When someone comes to our website and they start talking with us, I go to their website, I see all the amazing work that they do, and I just get really excited about working with them. We deal with the best possible organisations doing the most challenging things. And the reason why they work with us is because they come across these difficult problems and try to solve them with products that can’t deliver. They end up seeking us out because we solve problems that others can't.